How do I create a unique slogan font style as seen throughout the preview site?

1. Go to your site setup area and add span tags to the text you wish to see italicized (See Figure 1)

<span>Sample Italic Text</span>

Figure 1:

Screen Shot 2014-12-17 at 10.29.34 PM

2. Open your page inspector and go your customizations area for CSS. Add the following snippet:

#bttmHeader h2#slogan span {
font-style: italic;
}

Screen Shot 2014-12-17 at 10.31.44 PM

3. Preview your page and enjoy a unique slogan area.